Hey, I’m Drayton van Asa Senior Product Designer based in Vancouver☔
With 10 years of experience, I’ve led product design across the SaaS landscape, building tools used by millions of users.
With 10 years of experience, I’ve led product design across the SaaS landscape, building tools used by millions of users.
As a designer, I bring a variety of functional skills, including:
The unseen qualities that shape my design process:
My design process is shaped by these core principles:
A versatile designer with extensive experience, I design digital products that turn complex problems into simple, useful experiences (the kind real people actually enjoy using).
I take a holistic problem-solving approach. I rely heavily on my functional, intangible, and core design principles when working through design initiatives.
I am comfortable with a plethora of design tools. The tools I use on a day to day basis include: Figma, Adobe Creative Suite, Jira, Confluence, Miro, Webflow, Hotjar, and Mixpanel.
Led end-user design strategy for Xodo, Apryse’s no-code solution, driving 2x growth in monthly active users to over 2 million per month.
Absolutely. I consider front-end development an important step in my process, especially discussing design solutions with external teams. My front-end skills include: HTML, CSS, JS.
