Bold Booster: A Seamless PayPal Integration for Magento

Led UI/UX for a strategic partnership between Bold and PayPal to launch a no-cost Magento extension designed to boost checkout conversion and increase average order value. The extension simplifies the integration of PayPal’s full suite of payment solutions—no dev work required.

1. Project Overview

My Role:

Product Design Lead – collaborated with cross-functional teams at Bold and PayPal to research, design, and deliver a frictionless onboarding and checkout experience.

Deliverables:

• Competitive analysis
• Alignment on product and business strategy with Bold & PayPal stakeholders
• Research on merchant pain points and checkout behavior
• Multiple usability testing rounds and wireframe iterations
• High-fidelity Figma prototypes
• Hands-on engineering collaboration to ensure implementation fidelity

Outcomes:

Bold Booster drastically lowered the barrier for merchants to adopt PayPal’s full payment ecosystem—streamlining onboarding while improving conversion metrics across the board:

• 95% checkout completion rate for credit and debit card payments
• 35% increase in cart size when Pay Later was offered
• Boosted merchant adoption of PayPal’s financing tools through better discoverability and simpler UX

2. Understanding the Problem

Complexity Blocked Adoption

Although PayPal offers a robust suite of tools (Pay Later, digital wallets, fraud protection), many Magento merchants lacked the developer resources to integrate them fully. This complexity often led to:

• Missed opportunities to offer flexible financing
• Fragmented payment systems
• Higher cart abandonment due to poor checkout UX

Merchants needed a no-code way to streamline payments, unify settlements, and provide a modern checkout experience that converts.

3. Process

The UX approach focused on clarity, conversion, and low effort setup:

• Researched friction points in existing PayPal integrations and Magento payment flows
• Conducted stakeholder interviews with Bold and PayPal to align on priorities
• Led competitive analysis of checkout solutions (e.g. Shopify, Stripe, WooCommerce)
• Designed and tested onboarding flows to ensure self-serve success for non-technical merchants
• Partnered with engineering to validate edge cases and ensure cross-platform consistency

4. The Solution

No-Code Checkout Integration That Drives Revenue

Bold Booster enables merchants to activate PayPal’s entire payment suite—including Pay Later, Fastlane, Apple Pay, Google Pay, and Venmo—with a simple, guided onboarding experience.

Key UX Improvements:

• Effortless Onboarding: A self-serve activation flow that gets merchants live in minutes
• Optimized Checkout UX: Designed for conversion, with a mobile-first experience and clear CTAs
• Frictionless Financing: Pay Later tools are surfaced contextually, boosting average cart value

By removing the technical overhead and improving the end-user checkout flow, Bold Booster empowers merchants to unlock new revenue opportunities and deliver a modern payment experience—fast.

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Project Snippets