Bold Booster: A Seamless PayPal Integration for Magento

Led UI/UX for a strategic partnership between Bold and PayPal to launch a no-cost Magento extension designed to boost checkout conversion and increase average order value. The extension simplifies the integration of PayPal’s full suite of payment solutions, no dev work required.

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🪄 1. Project Overview

My Role:

Product Design Lead – collaborated with cross-functional teams at Bold and PayPal to research, design, and deliver a frictionless onboarding and checkout experience.

Deliverables:

• Competitive analysis
• Alignment on product and business strategy with Bold & PayPal stakeholders
• Research on merchant pain points and checkout behavior
• Multiple usability testing rounds and wireframe iterations
• High-fidelity Figma prototypes
• Hands-on engineering collaboration to ensure implementation fidelity

Outcomes:

Bold Booster drastically lowered the barrier for merchants to adopt PayPal’s full payment ecosystem, streamlining onboarding while improving conversion metrics across the board:

• 95% checkout completion rate for credit and debit card payments
• 35% increase in cart size when Pay Later was offered
• Boosted merchant adoption of PayPal’s financing tools through better discoverability and simpler UX

🤔 2. Understanding the Problem

Complexity Blocked Adoption

Although PayPal offers a robust suite of tools (Pay Later, digital wallets, fraud protection), many Magento merchants lacked the developer resources to integrate them fully. This complexity often led to:

• Missed opportunities to offer flexible financing
• Fragmented payment systems
• Higher cart abandonment due to poor checkout UX

Merchants needed a no-code way to streamline payments, unify settlements, and provide a modern checkout experience that converts.

🧩 3. Process

The UX approach focused on clarity, conversion, and low effort setup:

• Researched friction points in existing PayPal integrations and Magento payment flows
• Conducted stakeholder interviews with Bold and PayPal to align on priorities
• Led competitive analysis of checkout solutions (e.g. Shopify, Stripe, WooCommerce)
• Designed and tested onboarding flows to ensure self-serve success for non-technical merchants
• Partnered with engineering to validate edge cases and ensure cross-platform consistency

🌟 4. The Solution

No-Code Checkout Integration That Drives Revenue

Bold Booster enables merchants to activate PayPal’s entire payment suite, including Pay Later, Fastlane, Apple Pay, Google Pay, and Venmo, with a simple, guided onboarding experience.

Key UX Improvements:

• Effortless Onboarding: A self-serve activation flow that gets merchants live in minutes
• Optimized Checkout UX: Designed for conversion, with a mobile-first experience and clear CTAs
• Frictionless Financing: Pay Later tools are surfaced contextually, boosting average cart value

By removing the technical overhead and improving the end-user checkout flow, Bold Booster empowers merchants to unlock new revenue opportunities and deliver a modern payment experience, fast.

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🖼️ Project Snippets