Revamping the Measurement Experience

Led the redesign of WebViewer’s PDF measurement tools to reduce customer confusion and support ticket volume. Focused on intuitive UX workflows and feature parity with competitors—without sacrificing simplicity or speed.

1. Project Overview

My Role:

Senior Product Designer – responsible for research, competitive analysis, high-fidelity prototyping, and collaboration with product and engineering teams throughout implementation.

Deliverables:

• Customer surveys and user interviews
• Competitive feature analysis
• High-fidelity Figma prototypes for updated workflows

Outcomes:

The redesigned measurement experience delivered immediate results. The update introduced over 10 new features and improved 4 existing tools, streamlining previously unintuitive workflows. All key UX requests were implemented without delay.

Following release, measurement-related support tickets dropped by 50%, signaling improved usability and fewer customer frustrations. The refined UX ensured Apryse remained competitive while elevating the overall experience.

2. Understanding the Problem

Unintuitive Workflow Causing Friction

Apryse SDK powers document viewing, editing, and creation across platforms through its core framework, WebViewer. The previous measurement tools within WebViewer presented multiple issues that frustrated users and led to a surge in support requests.

Key pain points included:

• Confusing calibration workflows
• Lack of clarity around document-wide scale settings
• Missing arc measurement capabilities
• Poor UI design around measurement captions

These issues created friction for users trying to complete basic tasks—ultimately becoming a deal-breaker in some enterprise evaluations.

3. Process

I led a research-driven process to validate problems and identify improvements:

• Conducted surveys and 1:1 interviews with existing customers to gather detailed feedback
• Analyzed competitors to ensure WebViewer met industry standards for core measurement features
• Created high-fidelity prototypes in Figma to solve specific pain points while improving usability
• Collaborated closely with engineering to ensure seamless implementation across platforms

This work laid the foundation for a much more intuitive experience with minimal cognitive load and clear visual feedback.

4. The Solution

Simplified and Cohesive Measurement Experience

The redesigned tools focused on clarity, functionality, and consistency. Improvements included a more intuitive calibration workflow, added support for arc measurement, and redesigned measurement labels to reduce visual clutter.

With over 10 new features released and key UX flaws addressed, the new experience brought immediate results:

• Users were able to measure documents faster and with more confidence
• Sales teams could demonstrate feature parity with competitors
• Support saw a 50% drop in measurement-related tickets post-launch

This project helped strengthen Apryse’s position in a competitive market by delivering a smoother, smarter measurement experience that put usability front and center.

Project Snippets