Bold Shopify Applications

Revitalizing Bold Shopify Apps: Powering Merchant Growth with AI and UX Innovation

As the sole product designer supporting Bold’s SMB Shopify suite, including Subscriptions, Upsell, Custom Pricing, and Memberships, I led product design across multiple domains to revitalize and modernize these apps. My main focus has been on boosting merchant engagement, enhancing profitability, and cutting down churn rates by leveraging AI features, improving user experience, and making Shopify-native upgrades.

I've worked on everything from launching Smart Offers in Bold Upsell to creating Revenue Maximizers across the various apps. The aim has been to transform Bold’s Shopify tools into a seamless, scalable platform that aligns with Shopify's best practices and sets merchants up for long-term success.

1. Project Overview

Deliverables:

Conducted competitive analysis and benchmarking of the Shopify app marketplace
Carried out a UX best practices audit for all apps
Synthesized merchant research and feedback
Developed prototypes and design specifications in Figma
Partnered with engineering to guarantee implementation accuracy
Worked with Bold’s leadership and marketing for go-to-market success

2. Understanding the Problem

Fragmented UX & Feature Discovery

Each Bold app has been developing on its own, causing inconsistencies in interfaces, scattered feature access, and difficulties in onboarding. Merchants frequently found it tough to discover tools that could significantly increase their revenue and keep customers around.

High Churn, Low Activation

Bold’s apps faced high churn rates and low activation numbers, partly due to the bumpy onboarding process and unclear communication of value. With Shopify striving for more seamless and native app experiences, Bold really needed to pick up the pace, or risk being outpaced by competitors.

3. Process

To get a handle on merchant pain points and lay the groundwork for sustainable growth, I:

Researched merchant behaviour, onboarding drop-offs, and feature usage patterns
Ran workshops with product, engineering, and marketing teams to align on UX priorities
Audited competitors and top Shopify apps to set benchmarks for the best experiences
Created high-fidelity prototypes in Figma for new and revamped user flows
Worked closely with engineering during development to ensure high-quality execution
Collaborated with Bold's marketing team to design in-app messages and roll out new features

This wasn’t just a one-off redesign project; it was an ongoing effort to enhance every aspect of the merchant journey, from installation to monetization.

4. The Solution

A Unified, Growth-Centric Experience Across Four Apps

AI-Powered Smart Offers

I designed the launch experience for Smart Offers, an AI system in Bold Upsell that picks the best upsell and cross-sell offers for each shopper, raising customer lifetime value by 40%. This involved creating controls for both manual and AI-driven offers and ensuring transparent analytics so merchants could rely on the system.

Revenue Maximizers

To help merchants enhance their performance, I led the design of the Revenue Maximizers experience, a centralized in-app experience that showcases features proven to drive conversions, raise average order value, and extend subscriber lifetime value. This page became a crucial UX pattern used across multiple Bold apps and upped conversion rates by 80%.

Designed for Shopify Alignment

While only Bold Upsell earned the Built for Shopify badge at the time, I also backed visual and UX upgrades in the other apps to align with Shopify’s latest standards, enhancing component consistency, performance, and onboarding processes.

UX Improvements Across the Suite